Market of LIS Product and Services: is it really helpfull for libraries?

[Amit Kumar]

In the today's era, libraries budget is shrinking and the requirement are increasing day by day and libraries are facing the financial problem do you think that libraries should market its product and services to keep pace with the price hike...........if yes then users will accept it or not................

[Mamta Verma]

Marketing of LIS products and services can prove very helpful to keep track with price hike. Though it is a new concept in Indian scenario, western world has already started the same. in India also some libraries and documentation centres are marketing their services like ICSSR, DESIDOC etc.

In my view users will welcome this. If they are getting a precious piece of desired information in timely manner, Why they won't pay the price? Though price pattern must and should be nominal and must be designed keeping in view the different categories of users.

[Amit Kumar]

thnx Mamta for your kind consideration on this topic...............I also agree with you. But i think in academic library environment it looks a very difficult task to apply.........